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Sunday, November 19, 2023

You fall into the Sameness Lure whenever you add “Prime 10 Prompts” to AI


Shopper firms are already seeing it… they usually don’t prefer it.

Freelance and in-house writers are relying too closely on AI instruments like ChatGPT to put in writing their gross sales copy, content material, and social media updates.

The consequence? If you use the identical device as each different author, you start to churn out writing that feels generic, flat… and the identical as the whole lot else on the market.

And that’s the half firms don’t like.

AI mixed with “immediate engineering” drags you even deeper into the sameness lure.

It’s not nearly everybody utilizing ChatGPT or GPT-4. And by the way in which… in the event you’re utilizing another model title AI writing device or service, chances are high they’re utilizing ChatGPT as their backend AI.

It’s additionally about how writers are searching for to optimize their use of those instruments.

Go to Google and seek for “gpt immediate engineering”.  You’ll discover over 12,000,000 outcomes. That’s insane!

Each author needs to get essentially the most from GPT, in order that they search for the “high 20 prompts”, or “50 killer prompts” and so forth.

The extra individuals use these lists of prompts, the extra they’re including one other layer of “sameness” to their copy and content material.

Identical prompts for a similar AI instruments.

Neither firms nor freelancers can afford this sameness or lack of differentiation.

No one needs to sound the identical as everybody else.

Corporations have typically invested a few years and even thousands and thousands of {dollars} in establishing a singular model that differentiates them from their rivals.

They actually can’t afford to start out publishing copy and content material that sounds and feels “the identical”.

Generic, robotic copy not solely dilutes their model, but in addition reduces buyer engagement. When copy lacks a singular voice or enchantment, it’s unlikely to be talked about and shared.

The identical is true for freelancers. In case your copy samples learn like they have been created by ChatGPT, why would anybody rent you?

For this reason it is best to use Emotional Intelligence so as to add worth to AI content material.

The treatment for the sameness lure is so as to add yet another layer to the combination… Emotional Intelligence.

I’m all for utilizing AI… I take advantage of it myself. However I at all times take one step additional. I apply the ideas of Emotional Intelligence.

Emotion will increase engagement, and fosters a way of belief.

Emotion improves recall, and helps construct a way of shared neighborhood.

And, as each skilled copywriter is aware of, interesting to a reader’s feelings is essentially the most dependable solution to shut a sale.

Plus… whenever you add real emotion to any copy, you’re including one thing distinctive… by means of voice, story or emotional touchpoints.

Your including one thing completely different to that replicate.

Bye bye sameness.

How does this work? How will you differentiate and empower your AI writing with Emotional Intelligence?

That is the subject and promise of my new course, Futureproof Copywriting.

It’s important coaching for copywriters who need to use AI, however with out falling into the sameness lure.

Discover out extra in regards to the course right here…

Futureproof copywriting course





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