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Monday, March 11, 2024

Why use AI instruments like ChatGPT when you are able to do higher by yourself?


The query within the headline was requested by a great buddy, and highly-regarded copywriter.

It’s a completely reliable query. As skilled copywriters we are able to write higher than any AI, and we naturally infuse our work with emotion… as a result of we all know it really works.

So… if we are able to do all that on our personal, why do I like to recommend that folks dive into AI, use instruments like ChatGPT, after which infuse the AI output with Emotional Intelligence?

Why make it difficult? Why not simply stick with it as regular?

To seek out a solution, let’s return to 1907…

Let’s think about it’s 1907, and you’ve got a worthwhile courier service, targeted on delivering letters and packages between Boston and New York Metropolis.

You’ve been in enterprise for many years and are identified for the standard of your service. It’s 1907, so you make your deliveries by horse and carriage.

Then… a 12 months later, in 1908… alongside comes the motor automobile within the type of the Mannequin T Ford.

And that modifications all the pieces.

It’s the velocity of motor vehicles and AI that may’t be beat.

A competitor units up a courier service delivering to the identical cities as you. However he’s utilizing a fleet of Mannequin T Fords.

His service is ten instances sooner, and at a fraction of the value.

Are you able to simply stick with it as regular and ignore the affect of this new expertise… the motor automobile? Clearly not. You’re going to lose each single one in all your shoppers.

Inside months, you’ve acquired your first automobile, and plan to purchase extra.

It’s not that you simply wished to do. You’d have liked to hold on the way in which issues had been. You probably did an important job with the horse and carriage.

However typically, a technological change leaves you no different choice than to adapt… and rapidly.

It’s the identical with AI… you should adapt.

To outlive in a market the place freelancers and in-house writing groups are already utilizing AI, you should give your self the identical benefits by utilizing the identical instruments.

However… if that’s ALL you do, you’ll fall into what I describe because the sameness entice.

Whether or not you’re utilizing a Mannequin T to ship packages, or ChatGPT to put in writing copy and content material, you need to add one thing that differentiates your work.

To your motorized courier service again in 1908, you’ll practice you drivers to spend extra time participating with our shoppers… taking a couple of minutes listening and attending to know them on a private degree. You’ll rent drivers who show a excessive degree of emotional intelligence.

As a copywriter, you’ll maximise your use of AI, but additionally edit that output to make it extra conversational, and infuse it with emotional intelligence.

And also you’ll optimize for all 4 domains of EI when interacting together with your shoppers.

In conclusion…

The reply to your query, my buddy, is that I by no means requested for AI to disrupt my writing enterprise. I didn’t even need to use it.

But when I select to disregard it, I’ll undergo the identical destiny as all of the horse and carriage homeowners who selected to disregard the rise of the auto.

There are some new applied sciences that merely can’t be ignored. The car was a kind of applied sciences. AI is one other.

To study extra about methods to thrive by combining AI with Emotional Intelligence, check out my course, Futureproof Copywriting.

futureproof copywritring





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