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Wednesday, February 14, 2024

It’s time to step out from backstage, and be extra human.


As a freelancer, I’m my model.

I’m me… the nice, the dangerous and the less-than-perfect.

Human, by means of and thru.

I do my greatest to maintain the less-than-perfect components to myself. However even when they peek out from backstage every so often, that’s not so dangerous.

It simply reveals I’m actual.

Extra particularly, it reveals I’m not an Synthetic Intelligence.

It’s time to be extra human.

AI instruments like ChatGPT, Gemini, Claude, and others are flooding the online with thousands and thousands of pages of latest content material. The standard of the content material varies, from common to fairly good.

However virtually all of it has a generic vibe. Extra particularly, it lacks emotional depth. References to feelings are superficial, and second-hand.

Why? As a result of an AI can examine love, however can’t really feel it. It could actually examine the way it feels to stroll on a seaside with a beloved one at sundown, however it might probably by no means expertise it.

Consequently, AI-generated copy and content material fails to interact us on the strongest stage… the extent of emotions and feelings.

That is the place we get to compete. We are able to outshine the work of AI by writing with a excessive stage of emotional intelligence.

Put extra coronary heart into your copy and content material.

One of the best copy, even again within the days of print, has all the time been copy that touches our feelings.

Emotional hooks seize our consideration. Emotional tales have interaction us at a profound stage. Emotional language holds our consideration and closes the sale.

To make this sort of method give you the results you want, it’s essential to go all in on Emotional Intelligence.

This implies working along with your purchasers to establish the feelings being felt by their very own prospects and prospects. Their fears, their hopes, their needs. Then write copy that acknowledges and addresses these feelings.

You are able to do this manner higher than an AI writing device. However for a lot of writers this requires a shift in focus… leaning into emotion while you’re writing.

As a freelancer, you additionally have to “get emotional”.

In addition to leaning into emotion in your shopper work, that you must do the identical with advertising your personal companies as a freelancer.

Put apart the formal enterprise pitch, or word-perfect profile description. Reveal your self as a residing, respiratory, feeling human.

Let purchasers and prospects know the way you are feeling about their services. Make it clear what sort of work actually excites you… the sorts of tasks you actually like to work on.

It’s not “unprofessional” to share your feelings.

Quite the opposite, it’s a sensible technique to reveal your self as an emotionally clever author.

And it’s a good way to separate your self from writers and net groups who rely an excessive amount of on AI alone for his or her copy and content material writing.

Lengthy story quick, it’s time to be extra human.

To discover ways to weave extra emotional clever into your writing – in your purchasers and for your self – take a look at my course, Futureproof Copywriting.

futureproof copywritring





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