Authenticity is about being real, actual, and true to 1’s character or model.
At its coronary heart, it’s about radical honesty and transparency.
When an individual or an organization manages to share their true selves, that authenticity goes a protracted solution to connecting with their viewers in a manner that builds belief and a deep sense of rapport.
Authenticity is a profoundly human and emotional high quality.
It’s laborious to attain at the very best of occasions.
It’s unattainable to attain in the event you rely an excessive amount of on AI on your advertising and marketing communications.
Give it some thought… authenticity depends on a deep self-knowledge. To be clear and to disclose your self, it’s important to know your self at a stage manner past what ChatGPT can obtain.
The first step to reaching authenticity is thru self data.
That is the place we encounter the core domains of Emotional Intelligence.
The primary area is Self Consciousness. If you wish to be genuine, you have to know your self. And that features being conscious of the feelings you feel.
The second area is Self Administration. To be your genuine self, you’ll need to have the ability to handle and management your feelings when speaking with colleagues, prospects, and prospects.
The third area is Social Consciousness. That is about being aware of the feelings of the individuals round you, and exhibiting empathy. To be genuine in your communications, you want perceive the sentiments of the individuals you are attempting to attach with. It’s good to empathize along with your viewers.
The fourth and remaining area is Relationship Administration. That is the place every little thing comes collectively, enabling a state of excessive Emotional Intelligence.
The purpose right here is that if you wish to talk successfully as your genuine self, you have to begin from a spot of self-knowledge, and join along with your viewers with empathy.
So the place does AI come into our journey to genuine communication?
Empathy is core to any actually genuine communication. However you possibly can’t really feel empathy for individuals with out realizing them… and understanding their fears and needs.
And you may’t know your viewers intimately except you first LISTEN to them.
That is the place AI can assist, just because it’s so good at crunching, analyzing and summarizing big piles of knowledge.
Right here’s one thing that I now do frequently…
When researching an viewers, I’ll discover a place the place these individuals have been expressing their emotions a couple of specific services or products.
I’d collect this information from product critiques on Amazon, or from customer support logs, or chat logs.
I then copy the textual content, paste it into GPT-4, and write this immediate:
“Conduct a sentiment evaluation on this info.”
30 seconds later, I’ve a transparent abstract of the feels individuals have about that services or products. I’ve discovered this to be an exquisite solution to “pay attention’ to my viewers, earlier than I begin writing.
With the evaluation in place, I’m now capable of empathize with my viewers, which permits me to write down in a extra open and genuine manner.
There’s no want to decide on both AI or Emotional Intelligence. Use each.
Many writers see an enormous divide between AI and EI.
It doesn’t should be that manner.
Determine their respective strengths, and mix them.
On this case, working with each AI and EI permits us to speak in a extra genuine manner, addressing the feelings of our readers with empathy and understanding.
If you need extra instruction on the way to mix AI with EI, take my Futureproof Copywriting course. Particulars right here…