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Tuesday, March 12, 2024

AI can’t shake with anger, tremble with worry, or burst into tears.

Feelings don’t occur simply in our minds.

Feelings stimulate physiological responses… like modifications in coronary heart price, blood stress, respiratory price, facial expressions, and muscle rigidity.

These bodily responses are mediated by the autonomic nervous system, and the discharge of hormones.

Lengthy story brief… any emotion you’re feeling is accompanied by a bodily response.

As people, we stay, contact and breathe feelings.

It’s price taking a pause and occupied with this. It’s straightforward to consider feelings as one thing that we really feel solely in our minds. However in truth, feelings stimulate full thoughts and physique reactions.

That is why an AI can by no means really feel or specific feelings.

They might nail the cognitive half. They’ve learn books, film scripts and poems that describe feelings. However that’s a really one-dimensional expertise.

LLMs like ChatGPT will and might by no means really feel feelings.

Massive language fashions like ChatGPT are skilled via publicity to large quantities of textual content information. This permits them to be taught patterns and connections between phrases, enabling them to foretell the subsequent phrase in a sentence.

Predicting textual content, one phrase at a time, creates a really restricted expertise of the world.

When a five-year outdated lady sees the pet she simply obtained as a birthday reward, she doesn’t trying on the pet and say, “Pet. Good. I like.”

She explodes into pleasure… her eyes develop massive, she cries out in pleasure … possibly bursts into tears of happiness. Her physique and thoughts reply in a riot of hormones.


I requested it, “How would you’re feeling if I gave you a pet?”

It replied, “I feel I’d be fairly puzzled about the place to place it or how you can handle it, contemplating I don’t have palms or a house within the regular sense. However the thought is extremely candy! How about we think about collectively what sort of adventures this pet may need?”

Good attempt, however not the identical as human feelings.

That is why all AI-generated textual content must be infused with human emotion.

As any seasoned copywriters will inform you, emotion lies on the coronary heart of nice copy and content material.

Emotion is what drives engagement, builds belief, and converts prospects into consumers.

As people we will specific these feelings first-hand. We’ve had the full-on, physiological expertise of laughing out loud, or shedding our mood.

We all know the way it feels. Instruments like ChatGPT get a second-hand view, and specific it one predicted phrase at a time.

That is why it is advisable take AI-generated content material as your place to begin, not the top level.

Leverage AI to do the heavy lifting with brainstorming, analysis, outlining, and a primary draft.

Then write a remaining draft, infused with the complexity of deeply felt human feelings.

I clarify how to do that is in my course, Futureproof Copywriting.

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