As people, we expertise the world by means of our senses.
We see the solar rise, take heed to music, style chocolate cake, odor the spring air, and really feel the consolation of a liked one’s contact.
AI instruments can’t do this. They will sift by means of information and discover examples of people describing these senses, however they haven’t any first-hand sensory expertise.
That’s an enormous constraint. A essential a part of what it means to be human is tied to our senses. Our senses set off our feelings.
So… if you wish to add worth to your work as a author – past what AI instruments like ChatGPT can obtain – use extra sensory language in your writing.
Use sensory language to explain product and repair experiences.
If you happen to’re promoting climbing boots, discuss much less in regards to the boots and extra in regards to the expertise of being out within the wild… the odor of moss within the air, the cry of an owl, the view throughout the valley, the tough really feel of a tree’s bark below your fingers.
If you happen to’re promoting a trip package deal, discuss much less in regards to the facilities of the resort, and extra in regards to the really feel of sand between your toes, the odor of candles burning within the late night, the style of unique drinks, the sight of the solar setting, the sound of waves breaking… and so forth.
Even when promoting one thing as abnormal as a laptop computer pc, you possibly can discuss listening to your favourite music by means of its wonderful audio system, viewing vacation movies on its unbelievable show, appreciating the feather-light contact of the keyboard… and so forth.
Whenever you tie issues again to our senses, you evoke the recollections and the feelings of the reader.
And… relying on which examine you learn… between 75% and 95% of individuals’s buy choices are primarily based on unconscious emotional connections.
Yet another factor… AI can’t run, soar, cycle or surf.
Past our 5 senses, there may be one other human expertise that’s denied instruments like GPT-4.
We will transfer.
We run, and we soar. We dance, and we swim. We surf, and we snowboard. We hug, and we kiss.
Pity poor GPT-4… confined, unmoving, trapped in servers on the cloud.
Make the most of this. Introduce motion into your copy when you possibly can. And, in fact, motion is commonly tied to our senses. The texture of the water once you’re swimming or browsing. The salty style of the seawater in your pores and skin.
Lastly, add a layer of emotion to the expertise… laughing out loud with a smile in your face as you lastly seize that good wave.
As all the time, discover the appropriate steadiness between AI and Emotional Intelligence.
I’m not suggesting you don’t use instruments like GPT-4. You completely ought to. AI will make you smarter, quicker and extra productive.
However utilizing AI alone is just not sufficient. Depend on it an excessive amount of and your writing will sound the identical because the work of tens of hundreds of different writers utilizing the identical instruments.
In different phrases, you’ll fall into the “sameness lure”.
Don’t do this.
First, use AI to brainstorm, analysis and description your work… then use emotional intelligence to provide it the human contact.
Whenever you add that emotional layer, you’ll not solely be writing higher copy, however you’ll even be differentiating your self from what AI alone can obtain.
That is the way you futureproof your writing profession, nonetheless good AI turns into.
If you need in-depth instruction on how to do that, step-by-step, discover out extra about my Futureproof Copywriting course.