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12 Enterprise English Vocabulary Phrases and Phrases to Know

Enterprise English depends on clear, direct, and easy language to successfully and effectively talk advanced and time-sensitive concepts.

Whereas most enterprise jargon is pointless and complicated, a few of it nonetheless creeps into even the very best writing and enterprise environments – typically, jargon turns into a part of the vocabulary of Enterprise English.

Listed below are some key enterprise English vocabulary phrases and phrases to be accustomed to:


That is the act or technique of speaking about all angles of one thing, developing with concepts, and figuratively making a storm of ideas after which raining them down. Brainstorming is an efficient approach to generate concepts, whether or not individually or in a bunch. Instance: Let’s brainstorm concepts for the brand new product.

Elevator pitch or elevator speech

An elevator pitch is a 30-60 second mini-speech that introduces you, your concept, or your product. Think about you might be ready for the elevator and the CEO of your dream firm walks into the elevator behind you.

An elevator pitch is a really quick, very concise, and really efficient introduction to who you might be and what you might be about. It’s tailor-made to the viewers and purpose (are you making an attempt to get a job? Promote a product? Get an viewers?), however it’s useful to plan some forward of time, and it’s possible you’ll be requested to develop one for a brand new product, service, or concept.

Excessive or low turnover

I all the time consider pancakes once I see this time period, however I guarantee you that it’s enterprise associated. Turnover is the speed at which staff are changed. Excessive turnover signifies that loads of staff go away the corporate and have to get replaced. Low turnover means the alternative – that staff keep a very long time and don’t have to be changed. Typically, locations with low turnover are good locations to work.

Pencil it in

It is a time period that I exploit so much, each in enterprise and in my private life. To pencil one thing in is to decide to one thing tentatively. One other approach to say that is to plan to do one thing provisionally. Right here’s an instance: Could fifteenth was penciled in because the date of the assembly, barring any shopper emergencies that day. Because of this they plan on assembly that day, however they’re versatile within the case of shopper emergencies (i.e. the shopper emergencies would take priority over the assembly).

I exploit this time period typically with associates and at work when there are different components at play that make it onerous for me to decide to the assembly time. Nonetheless, you wish to solely use this in informal conditions when there’s a particular cause for doubtlessly lacking the assembly.

You can not use it together with your superiors (although they’ll use it with you) or purchasers, and also you wish to just be sure you don’t overuse it and provides off the impression that different issues are extra vital than the individual you might be assembly with.

Win-win state of affairs

It is a mutually useful state of affairs, i.e. each events win or acquire one thing. This time period is used each out and in of enterprise conditions. Right here’s a enterprise instance: The deal works for everybody. It’s a win-win state of affairs.

Generally that is simply known as “a win-win” or used with out the hyphen.

Contact base

It is a generally used phrase in electronic mail particularly. To the touch base is to verify in or to reconnect/make contact briefly. In accordance with Merriam-Webster, “the phrase is believed to have some relation to baseball the place each runner and fielders need to “contact base” to be able to be secure or report an out.”

Right here’s an instance that you simply may see in an electronic mail: Nice assembly as we speak everybody! Please work in your targets and I’ll contact base late subsequent week relating to your findings and establishing our subsequent enterprise assembly.



Attain out

This phrase is commonly used to shut emails or conversations. To succeed in out means to contact somebody, whether or not through electronic mail, cellphone, or different means. I exploit this time period so much after I give workshops, meet with a pupil, or on the finish of a name when I’m serving to somebody.

For instance, I’m so glad we had an opportunity to debate your issues as we speak. Please don’t hesitate to achieve out you probably have another questions or issues, even when it’s per week from now.

Although I exploit this typically, I make an effort NOT to make use of this when working with worldwide purchasers or college students. It’s simple to interchange this with a clearer phrase that has the identical that means. For instance, you’ll be able to say, “Please don’t hesitate to electronic mail me with any follow-up questions or issues you’ll have, even when it’s per week from now.”

To suppose exterior the field

This enjoyable metaphor means to suppose creatively, unconventionally, or exterior the conventional perspective. It’s simple to think about an individual in a field and an individual exterior of a field – that visible actually makes this metaphor make sense.


On the identical web page

That is one other metaphor that has a pleasant visible to it. Actually, this phrase would imply all events have been trying on the identical web page in a e-book. Figuratively, to be on the identical web page with another person means you and the opposite individual have the identical understanding about one thing or are in settlement.

You could hear this earlier than a supervisor or colleague clarifies one thing, for instance, “I wish to be sure we’re all on the identical web page about this.” You may additionally hear it after clarification, “Now that we’re all on the identical web page about the issue, let’s transfer on to the very best options.”

Hit the bottom working

This phrase has its origins in navy fight. It described paratroopers who needed to begin working after they landed instantly.

In a enterprise context, to hit the bottom working means to begin one thing rapidly, successfully, and with enthusiasm or power. Perhaps you put together all week for the launch of a brand new product with the intention to hit the bottom working. This phrase usually implies that there was some preparation forward of time in order that when the beginning time got here, you have been utterly prepared.

Two enterprise English vocabulary phrases to watch out with!

Some phrases are difficult to get proper. The next two are difficult for various causes.

  • Trying ahead to + gerund. This phrase is hard as a result of it appears to interrupt the rule of to + base verb. On this case, to is a preposition, which should be adopted by a noun, and gerunds could be nouns. So whereas it might appear awkward, it’s grammatically right to finish your electronic mail with “I’m looking ahead to listening to extra about this challenge quickly!”
  • It’s a pleasure to fulfill you. This phrase is hard due to the phrase pleasure. My undergraduate college students typically attempt to use this phrase different methods, and it all the time sounds awkward and vaguely sexual, neither of which is sweet for enterprise. Solely use the phrase as indicated! Don’t change it in any respect (other than the verb tense).

A notice about enterprise English vocabulary

Many enterprise English vocabulary phrases, phrases, and English idioms have their origins in two locations:

  1. Sports activities – ex. contact base, slam dunk (an ideal win), and the ball is of their courtroom (the following motion will likely be decided by the opposite get together)
  2. Navy – ex. hit the bottom working, a value warfare (aggressively decreasing costs in response to a competitor doing the identical), and set your sights on one thing (to focus on one thing)

These two areas are an enormous a part of tradition in the US, they usually lengthen into the enterprise world. In the event you encounter an English idiom, section, or phrase that you simply don’t know, it’s all the time value contemplating whether it is linked to sports activities or the navy.

Study enterprise English on-line. At Educational Options, we provide on-line enterprise writing programs for native and non-native English audio system alike with varied lesson modules, video classes, and extra. Study extra about our course for non-native audio system and how one can keep away from enterprise jargon, enhance your total English language expertise, and obtain efficient enterprise writing expertise. 



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